We tried PPC before and it did not work.

We hear this on most first calls. B2B search usually fails from bidding on the wrong terms, sending clicks to a generic homepage, and having no way to connect a lead to a closed deal. Fixing those three is the starting point.

Our sales cycle is six to twelve months. How do you attribute anything?

Every lead carries its source into your CRM, and every opportunity is traced back to the campaign that created it. Attribution is reported when deals close, not when clicks happen.

Do you integrate with our CRM?

Yes. We work inside your existing CRM where one exists and route qualified inbound to it with full context.

What channels do you actually use for B2B?

Google search for active demand, LinkedIn for reaching buyers by role and company, follow-up ads across both, and named-account campaigns where deal size justifies it.

Is this only for local companies?

No. Our B2B clients include national and regional service providers and manufacturers. Geography is a targeting setting, not a limit.

How do you qualify inbound?

Against criteria you set: company size, industry, role, project type. Unqualified inquiries are filtered before they reach your sales team.

Vertical · B2B

B2B

Industrial distribution, manufacturing services, mid-market SaaS, professional B2B. Multi-touch sales cycles with a sales team and a quota.

Book a 30-min call

The playbook · B2B

LinkedIn + Google search + RGM

Search catches active demand; LinkedIn reaches the people who will have that demand next quarter. Retargeting across both keeps you in front of a buying committee through a long cycle.

Inbound qualification + routing

An inbound B2B inquiry is expensive to earn and easy to waste. Every one is qualified against your criteria and routed to sales with source, context, and history attached.

Named accounts + in-market ads

Named-account targeting for the accounts your sales team actually wants, plus ads aimed at companies showing buying signals. Budget concentrates where the deal size justifies it.

Pipeline + revenue tracking

Every opportunity in your CRM traces back to the campaign, keyword, or account list that sourced it. When a deal closes, the report shows what it cost to create. That is the conversation your CFO wants to have.

Case studies · B2B

B2BJun 2021 – Present

$272K closed from paid search so far, with $2.4M still open.

A-WALLModular in-plant offices · Nationwide

Quote requests, 12 months

169

Cost per request

$287

Closed orders from paid search

$272K

Open pipeline from paid search

$2.4M

A long sale through dealers, with homeowner searches to screen out. Search campaigns built around each product line, a Texas expansion, and leads routed to dealers with their source attached.

Read the case 5.5 yrs

B2BFeb 2024 – Present

201 engineering inquiries at $55 each on a $1,000 monthly budget.

Bilz USAVibration isolation and machine leveling · Nationwide

Inquiries, Oct 2025 to Sep 2026

201

Cost per inquiry

$55

Monthly budget

$1,000

Best month (Aug 2026)

28 at $32

An old account rebuilt into ten groups, one per product line, each tied to its catalog page, with every inquiry type tracked. Small budget, technical buyers, steady flow.

Read the case 3 yrs

B2BMar 2025 – Present

8.4X return on total investment, verified deal by deal.

RAK Industrial ServicesIndustrial leak repair · Nationwide

Return on total investment

8.4X

Closed deals checked in

HubSpot

Started

Mar 2025

Service area

Nationwide

Skeptical going in: Google Ads had not produced results before. We rebuilt Google search ads for a national industrial services company, sent every lead to the sales team with its source attached, and matched every closed deal back to the lead that produced it. The result is an 8.4X return on the total investment, checked deal by deal in HubSpot.

Read the case 20 months

Working numbers · B2B

$119

Blended cost per lead, Feb to Sep 2026

643

Tracked leads, three accounts

Questions · B2B

We tried PPC before and it did not work.: We hear this on most first calls. B2B search usually fails from bidding on the wrong terms, sending clicks to a generic homepage, and having no way to connect a lead to a closed deal. Fixing those three is the starting point.
Our sales cycle is six to twelve months. How do you attribute anything?: Every lead carries its source into your CRM, and every opportunity is traced back to the campaign that created it. Attribution is reported when deals close, not when clicks happen.
Do you integrate with our CRM?: Yes. We work inside your existing CRM where one exists and route qualified inbound to it with full context.
What channels do you actually use for B2B?: Google search for active demand, LinkedIn for reaching buyers by role and company, follow-up ads across both, and named-account campaigns where deal size justifies it.
Is this only for local companies?: No. Our B2B clients include national and regional service providers and manufacturers. Geography is a targeting setting, not a limit.
How do you qualify inbound?: Against criteria you set: company size, industry, role, project type. Unqualified inquiries are filtered before they reach your sales team.

Ready when you are · Intro call

Thirty minutes.
No deck.

Thirty minutes with Todd. Not a sales engineer, not a pitch deck. Tell him what you run, what you're trying to grow, and what you've already tried. You'll get a straight read on whether we can help, and if we can, a real proposal.

01We talk about your business. What you sell, where your calls and leads come from now, and what growth you're after.
02What you've tried. What's worked, what hasn't, and what it's been costing you.
03A straight answer. If you're already in good hands, we'll say so. If we're a fit, you'll get a proposal: priced, scoped, in writing.