B2B · RAK Industrial Services · Industrial leak repair · Nationwide

8.4X return on total investment, verified deal by deal.

8.4XReturn on total investmentAcross the engagement so far, closed deals only

Ongoing since Mar 2025Timeframe

HubSpotWhere every deal is checkedEach closed deal matched to the lead behind it

Fees + adsWhat the investment includesOur fees plus ad spend, not ad spend alone

NationalSearch coverageOne city before the rebuild

Challenge

RAK Industrial Services repairs industrial leaks for plants and facilities across the United States. Deals take months and buyers are engineers.

RAK had tried Google Ads before without results, so they came in skeptical and wanted every dollar measured against closed revenue, not clicks.

Approach

We rebuilt Google search ads from the keyword list up. Campaigns matched the exact leak problems RAK solves. Each problem got its own landing page. Coverage went national instead of one city.

Every inquiry was captured with its source and sent to the sales team with that context. A rep knew which campaign and which search produced the lead before picking up the phone.

Closed deals were then matched back to the leads that produced them, inside the company's own HubSpot. That way the program was judged on revenue, not on clicks.

Outcome

Across the engagement so far, the program returned 8.4 times the total investment. The investment is our fees plus ad spend. The return is closed deals that came from search ads. Each deal was checked against the record in HubSpot.

At the client's request, the dollar amounts are not published. The ratio is the checked result, not an estimate. Deals in this business take months to close, so we report the return when a deal closes, not when someone clicks.