Service · SEO and content
Local SEO
Your Google Business Profile, listings, reviews, and service pages kept current, so you show up in the map results and in AI answers. For businesses whose customers search by trade and town. The Martinez Firm ranks in the map top three for "DUI lawyer" at 44 of the 49 points we check across its service area.
The compounding return. The work a competitor can't outspend you on, and the same work that gets you cited when a customer asks an AI instead of searching. Done right, this is the cheapest channel in your portfolio twelve months from now.
Median 12-mo organic lift+218%
- Google Business ProfileManage · Optimize
- Citation + listings managementSame name and number everywhere
- On-page SEO + technical auditQuarterly
- Local content + service pagesWritten for your trade
- Review velocity + reputationReview requests on autopilot
- AI search visibilityAI Overviews · ChatGPT
AI search
Show up when they ask an AI instead of Google.
A growing share of the questions your customers used to type into a search box now get answered inside Google AI Overviews, ChatGPT, and the assistant on their phone. Those answers are assembled from the same signals local search has always rewarded: one consistent business entity across the web, a complete and active Google Business Profile, review volume and recency, and pages that answer specific questions in plain language.
We treat AI search as part of Local SEO, not a separate line item. Structured data on every page, entity consistency across listings, FAQ content built from the questions your intake team actually hears, and review velocity that keeps the profile current. Traffic from AI assistants is tracked as its own source, so the scoreboard shows whether it is producing calls and forms, the same way it shows everything else.
Home ServicesJul 2025 – Present
5.9X ROI, counted in signed work.
Marcus Sebastian RenovationsKitchen, bath and whole-home remodeling · Avon Lake, OH
Return on total investment
5.9X
Investment includes
Fees + ads
Sales checked in
QuickBooks
A remodel is a big, slow decision, so lead counts say little. We run the Google ads and the Google listing for a family-owned remodeler in Avon Lake, and match every signed job in the company's books to the call or form that started it. Signed work from those channels adds up to 5.9X the total investment since July 2025, fees and ad spend included.
Professional ServicesFeb 2026 – Present
964 patient inquiries in seven months at $32 each.
216 Dental GroupFamily and pediatric dentistry · Lyndhurst, OH
Tracked inquiries, Mar to Sep 2026
964
Best month (May 2026)
204 at $25
We inherited ad accounts counting page views as conversions. We rebuilt tracking to calls and forms only, then pointed spend at the appointments the practice actually wanted.
Professional ServicesApr 2023 – Present
357 inquiries in a market where a click costs $27.
The Martinez FirmDUI/OVI and criminal defense · Willoughby, OH
Tracked inquiries, Feb to Sep 2026
357
Criminal defense is urgent, high intent, and expensive to buy. Local Services Ads for the calls, search on DUI/OVI terms, every call recorded, and spend that moves with demand.
