Avalanche Advertising
Cleveland, OH216-816-2260
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Avalanche Advertising · Performance marketing firm

Marketing for owners.
Reported to the dollar.

Paid ads, local SEO, and lead follow-up, measured against your bottom line through Avalanche Analytics, our own reporting platform. Six-month engagement. Weekly reporting, monthly review.

Google reviews
5.0

Five stars across 52 reviews.

Read them on Google
By the numbers

What we've put
on the board.

Cleveland, OH · Since 2010
16
Years in business
200+
Businesses served since 2010
$100M+
Client revenue generated
Case studies · Four operators

Four numbers.
Four operators.

Same monthly review, same Avalanche Analytics reporting, four different kinds of sale. Each case below is the version of the board we’d be comfortable putting on the projector at a board meeting. Numbers are checked against booked jobs wherever clients run our CRM.

Home ServicesAug 2024 – Present

From under $2M to $5M. Same company, new system.

JTA HVACHVAC · Cleveland, OH
Monthly ad spend (peak)
~$10K
Started
Aug 2024
This year's revenue, per the owner
$5M
Revenue when we started
<$2M
Under $2M in annual revenue when the engagement started. We rebuilt their Google ads, tracked every call in Avalanche 360, and put follow-up on autopilot. Ad spend rises and falls with the season. The system stays the same. The owner puts this year at $5M.
Professional ServicesAug 2023 – Present

A lead machine built from zero. Organic now outruns paid.

CLE BankruptcyBankruptcy law · Cleveland, OH
Monthly ad spend
$2K
Qualified calls / mo
70–80
Website forms / mo
10–15
Working together
3+ yrs
Three bankruptcy attorneys, no brand, no leads. We built CLE Bankruptcy from nothing: the brand, the site, the ads, and a Google listing that did not exist. Three years in, the free Google listing brings in more calls each month than the paid ads, on $2,000 a month in total ad spend. This is the compounding return we sell, running in real life.
B2BMar 2025 – Present

8.4X return on total investment, verified deal by deal.

RAK Industrial ServicesIndustrial leak repair · Nationwide
Return on total investment
8.4X
Closed deals checked in
HubSpot
Started
Mar 2025
Service area
Nationwide
Skeptical going in: Google Ads had not produced results before. We rebuilt Google search ads for a national industrial services company, sent every lead to the sales team with its source attached, and matched every closed deal back to the lead that produced it. The result is an 8.4X return on the total investment, checked deal by deal in HubSpot.
EventsFeb 2016 – Present

$225K in ads. $554K in online tickets. Before anyone walks up to the door.

Cleveland Auto ShowAuto show · Cleveland, OH
Ad spend, all channels
$225K
Online ticket sales, 2026
$554K
Tickets sold online, 2026
38,618
Running the whole budget
10 yrs
We have run the Cleveland Auto Show's entire ad budget since 2016: online, TV, radio, and billboards, with most of it on Facebook and Instagram. The 2026 show sold $554K in online tickets on $225K of ad spend, with every online ticket tracked back to the ad. Tickets sold at the door are on top of that.
Clients · Since 2010

The brands we
show up for.

A sample of the 200+ businesses we've served since 2010 across home services, professional services, B2B, and events. Same Monday board, same monthly review.

Media & EntertainmentNetflix
Consumer ElectronicsEnergizer
EventsI-X Center
EventsCleveland Auto Show
HealthcareAlteon Health
B2CUnilock
HospitalityGervasi Vineyard
EventsJohn S. Knight Center
B2B networkEntrepreneurs' Organization
B2BWinter Equipment
Home ServicesJTA HVAC
Home ServicesGarfield 1-2323
Professional ServicesCLE Bankruptcy
B2BRAK Industrial Services
B2CInnove
B2BA-WALL
B2CHessler Worldwide
HospitalityJola Restaurant Group
Featured here is a sample. The case studies show what the work looks like in numbers.See the case studies
Services · Three. Run together.

What we run.
And what each one is for.

We don't sell line items. Every engagement runs paid acquisition, local visibility, and lead follow-up as one tracked loop, reported to the dollar through Avalanche Analytics, our reporting platform.

01 · Paid acquisition

Paid ads

Where most operators overspend without knowing. We build campaigns scoped to your CAC ceiling, then check it against booked revenue every month.

  • Google Ads + Google's automated campaignsSearch · Verified badge
  • Meta · Facebook + InstagramLead + Sales
  • TikTokAwareness + Direct
  • Local Services AdsHome services
  • YouTube + ads to past visitorsFollow-up ads
Closed orders from $48,537 in ads, one client, 12 months$272K
02 · Local visibility

Local SEO

The compounding return. The work a competitor can't outspend you on, and the same work that gets you cited when a customer asks an AI instead of searching. Done right, this is the cheapest channel in your portfolio twelve months from now.

  • Google Business ProfileManage · Optimize
  • Citation + listings managementSame name and number everywhere
  • On-page SEO + technical auditQuarterly
  • Local content + service pagesWritten for your trade
  • Review velocity + reputationReview requests on autopilot
  • AI search visibilityAI Overviews · ChatGPT
Median 12-mo organic lift+218%
03 · Lead → revenue

Lead follow-up

A lead nobody calls back is wasted money. We track the intake → quote → close path end to end, so every dollar shows up on your books, not in a dashboard nobody can check.

  • Avalanche 360AI + automation
  • Intake automation + routingSMS + email + voice
  • Call tracking + transcriptsEvery call recorded
  • Revenue tied to the ad that paid for itMatched to the sale
  • Owner dashboardReads on your phone
Missed calls with the AI agent on the line, day or night0
One operator. One scoreboard. The loop only works closed. See how it stacks up monthly through Avalanche Analytics.See Avalanche Analytics
06 · Proprietary tech

We built the layer that lets us post the numbers.

Every campaign reports up through Avalanche Analytics, the reporting platform we built. Ad data, CRM data, and call transcripts in one view, so the number you see is the number that landed. Avalanche Intelligence is the AI layer on top of it. Every call transcribed and summarized. Every lead scored before a person picks it up. Missed calls texted back automatically. Budget pacing alerts before the month gets away from you. Clients-only, and none of it runs on an off-the-shelf dashboard.

Two product surfaces
Avalanche Analytics
Avalanche Intelligence
AI call summaries
Lead scoring
Missed-call text back
Budget pacing alerts
Client reports · No login required
analytics.avalancheadvertising.com / clients / sample-firm / overview
Product preview · Sample data
Avalanche Analytics/Clients / Sample Firm / Overview
Performance Report · Month to date
Sample Firm · Pro Services / Cleveland
Google AdsLSALocal SEOReputation Mgmt
May 1 to May 31, 2026
MTDLast 7dLast 30dLast MonthCustom
Overview
Month over Month
Local SEO
Leads
Reviews
Combined
Platform Performance
★Leads
348
+18.2% vs prior
$Cost per Lead
$71.32
−9.4% vs prior
$Ad Spend
$24,820
+12.4% vs prior
↗Conv. Rate
8.45%
+1.2% vs prior
☏Calls
212
+22.4% vs prior
✎Form Fills
136
+14.1% vs prior
Avalanche Intelligence

Monthly lead audit. AI-rolled up.

Avalanche Intelligence reads every lead in your monthly report: how good it was, which ad brought it, and what to do next month. The summary you used to have to write yourself.

Avalanche IntelligenceAI
Monthly Lead AuditMay 2026 · 348 leads
AI rollup of every lead this period. Google LSA is your strongest channel at $48 CPL. Form fills trail calls 2:1; worth checking where the form loses people. 64% of leads scored high quality, up 8% vs April.
High
224 · 64%
Mid
89 · 26%
Low
35 · 10%
↗ Next month · Shift $1.2K Meta → LSA for a projected +18 qualified leads at current CPL.
Avalanche Analytics

Lead-level detail. Filtered and exportable.

Every lead tagged by source, channel, and quality. Calls, LSA messages, and form fills in one table. Export to CSV any time.

05/18
CALL · LSA
High
Call summary: New caller contacted firm regarding a service matter. Intake confirmed appointment for next week.
05/15
CALL · PPC
Medium
Call summary: Inquiry about service area. Caller out of region; declined intake.
05/15
FORM · ORG
High
Form fill: Booked consultation through site contact form. Routed to attorney.
Avalanche Intelligence

Pacing alerts before the month ends.

Live budget tracking by platform with projected end-of-month spend. Catch over and under pacing before the damage is done.

Budget Pacing · MayOverpacing
$6,700 spent$9,000 budget
Google AdsUnderpacing
$608 / $1,500Pace 60%
LSAOverpacing
$6,093 / $7,500Pace 120%
Operating layer

Avalanche 360 · AI + Automation

Our AI and automation platform: intake, follow-up, routing, and the agents that answer when your team cannot. Where every lead is captured and worked, from first touch to booked job.

Reporting schedule

Monday delivery, monthly close

A client-specific board lands Monday morning. End-of-month rollup ships the first business day. Same format every time, across home services, professional services, B2B, and events.

Open books

Every number has a source

Every number on the board has a named source: Google Analytics, Google Ads, your Google listing, and call tracking. Ask and we export it for you. No black boxes.

Process · Six-month start. Monthly review.

Free intro Monday.
Live in 30 days.

The work compounds. We commit to six months because ads, follow-up, and tracking need that long to ship and earn their keep. After the initial term, you renew month-to-month. Reporting ships every Monday at 9.

0Day 0 · Free

Intro + scope

30-minute call. What you run, what you've tried, what you're after. If we're a fit, a scoped proposal follows, priced and in writing.

Walk away with
A straight answer + a written proposal if we're a fit
1Days 1–30 · Build

Setup + launch

Tracking, follow-up automation, your Google Business Profile, ad accounts, and creative. By day 30, campaigns are live and the first Monday board is on the calendar.

Stood up
Avalanche 360 · Google Analytics · Tracking · Campaigns
MEvery Monday · 9:00 ET

The Monday board

A client-specific scoreboard in your inbox every Monday at 9. Spend, leads, calls, pacing, anomalies, and the three things we're shipping that week.

In your inbox
Same format. Every week. No exceptions.
6Month 6 · Reconcile

Six-month review

End of the first six months: we check every number against your books and every job against the ad that brought it, then write the six-month review. Renew month to month or wind down clean.

Decision point
Continue month-to-month. Or wind down.
The dealSix months to prove the loop. Month‑to‑month after that.
Why six. Paid ads start ranking the day they launch. Local SEO, follow-up, and tracking keep building for at least six months. Six months is the floor where the work earns its keep.
Yours to keep. Every lead, call, and dollar we report is your data, and it stays yours if you leave. Ad spend goes on your card, not ours.
One inbox. Todd writes the plan and the proposal. A dedicated account manager runs the account day to day, and the buck still stops in one inbox.
Verticals · Where we go deepest

Four lanes
we run
hardest.

Most of what we ship lives in one of four playbooks. Each is built for a different kind of sale: booked service calls, signed cases, long B2B deals, sold-out events. All four roll up to the same Monday board.

Home Services

Home Services

HVAC, plumbing, electrical, roofing, garage, restoration, paving. Owner-operators with a truck fleet and a service area.
  • Google Verified ads + automated campaigns
  • Google Business Profile fleet
  • Call tracking + booking automation
  • Seasonality + capacity pacing
Blended cost per lead, Feb to Sep 2026
$92
Tracked leads, six accounts
1,173
See recent work
Professional Services

Professional Services

Law firms, accounting, consultants, insurance, real estate, financial advisors. Practices selling expertise on a per-case or per-engagement basis.
  • Practice-area Google + Meta
  • Intake routing + qualification
  • Reputation + reviews automation
  • Cost per signed case, tracked
Blended cost per inquiry, Feb to Sep 2026
$71
Tracked inquiries, three firms
1,523
See recent work
B2B

B2B

Industrial distribution, manufacturing services, mid-market SaaS, professional B2B. Multi-touch sales cycles with a sales team and a quota.
  • LinkedIn + Google search + RGM
  • Inbound qualification + routing
  • Named accounts + in-market ads
  • Pipeline + revenue tracking
Blended cost per lead, Feb to Sep 2026
$119
Tracked leads, three accounts
643
See recent work
Events

Events

Conferences, festivals, ticketed gatherings, venue operators. Date-driven funnels with hard sell-out targets.
  • Meta + TikTok pre-sale + early bird
  • Lookalikes off prior years
  • Geo + interest + creator partners
  • Daily pace-to-sell-out reporting
Return on ad spend, as the ad platform reports it, Cleveland Auto Show
4.0X
Attributed online tickets, Oct 2025 to Sep 2026
$565K
See recent work
Adjacent categoriesWe also run for dental practices, restaurants, and niche e-commerce operators outside our four primary lanes. Same Monday board. Same six-month engagement. Tell us what you run and we'll tell you if we're the right fit.Tell us about yours
From Todd MobleyTo Whoever's reading this on a Tuesday morning

I built Avalanche
because the receipts
were missing.

I started Avalanche in Cleveland in 2010. The pattern I kept seeing in the businesses that came to us: an owner paying an agency every month, getting a report that looked great, and never seeing a single line that tied that spend back to a booked job. The reports were beautiful. The work was invisible.

That's the part of this business I've spent sixteen years trying to fix. Not the creative. Not the targeting. The receipts. If you can't see where your dollar landed in your own books, the dollar didn't really exist.

We built Avalanche Analytics because I got tired of writing the same explanation in every month-end review: here's what Google Analytics says, here's what Google Ads says, here's what your CRM says, and here's why those three numbers don't agree. The platform reconciles them. The Monday board ships at nine. The audit trail is in your inbox.

We use AI where it makes the receipts better: transcribing and summarizing every call, scoring leads before anyone picks up the phone, flagging pacing before a budget gets away. We don't use it to write your plan or run your account. A person does that, and you'll know their name.

We commit to six months because the loop needs that long to ship and compound. After the initial term, the relationship runs month-to-month. If we're not earning that renewal, you shouldn't be paying for it. Sixteen years in, that's still the deal.

If you're an owner with revenue to defend and you've ever felt like your marketing budget was running you instead of the other way around, that's the conversation I want to have. I take every first call personally. Thirty minutes. No deck.

Every operator who sells a service worth selling deserves marketing that reads like a line on your books, not a PDF.
Todd Mobley
Todd MobleyFounder · Cleveland
In their words · 5.0 ★ on Google

What clients
actually say.

Five-star average across 52 verified Google reviews. The rotating sample below cycles every few seconds. Hover to pause and read.

5.052 Google reviews
See all reviews on Google
Events
We have worked with Avalanche Advertising for a couple of years now and could not have found a better partner. There's pure excitement when we come to Todd and the team with a new project or idea. They are enthusiastic, attentive, creative, responsive and they continually provide results that exceed our expectations.
Claire AnterThe I-X Center · Cleveland
Google review · Apr 2023
Home Services
We are newer with Avalanche Advertising and the difference in business has already become apparent! 2 months in and they have already increased our profits. I run a construction company so technology isn't my strong suite, but they have been patient and helped every step of the way.
Jeffrey MichaelConstruction · Cleveland, OH
Verified Google review
Healthcare
The Avalanche team is truly fantastic. They understand our business, our target customer needs, and deploy cost-effective strategies to help us target leads. They are great listeners, nimble thinkers, and wizards of online campaigns.
Justin MistovichZest Pediatrics · Cleveland, OH
Verified Google review
1 / 3Auto
Ready when you are · Intro call

Thirty minutes.
No deck.

Thirty minutes with Todd. Not a sales engineer, not a pitch deck. Tell him what you run, what you're trying to grow, and what you've already tried. You'll get a straight read on whether we can help, and if we can, a real proposal.

  • 01We talk about your business. What you sell, where your calls and leads come from now, and what growth you're after.
  • 02What you've tried. What's worked, what hasn't, and what it's been costing you.
  • 03A straight answer. If you're already in good hands, we'll say so. If we're a fit, you'll get a proposal: priced, scoped, in writing.