Search. Engine. Optimization. A widely veiled topic that few understand. What’s important to know is that there are two categories. Local and National. For most small/medium businesses, Local SEO is what you should be focused on. Which is, getting your business listing to the top of the “three pack” on the first page of Google. Depending on your vertical and the local competition, this can be accomplished in a few weeks, to a few months. National SEO focuses on optimizing your website and site content for organic search. We offer both, however we typically suggest that starting local is the best bet as you will start to feel the impacts to your business much faster. When local SEO is done right, you typically see an influx of calls and site traffic.