Professional Services
Law firms, accounting, consultants, insurance, real estate, financial advisors. Practices selling expertise on a per-case or per-engagement basis.
The playbook · Professional Services
Practice-area Google + Meta
Campaigns built per practice area, not per firm. A bankruptcy inquiry and a personal-injury inquiry are different searches with different economics; they get different campaigns, landing pages, and bids.
Intake routing + qualification
Calls and form fills route to the right person with the context attached. Qualification happens before a partner's time is spent. The intake step is where most firms lose signed cases. We track it.
Reputation + reviews automation
Review requests go out automatically after resolved matters. Responses are handled. Your Google rating and review count become an asset that compounds instead of something you check nervously.
Cost per signed case, tracked
Cost per lead is a vanity number for a firm. We report cost per consultation and cost per signed case, checked against the cases you actually signed. That is the number you run a practice on.
357 inquiries in a market where a click costs $27.
A lead machine built from zero. Organic now outruns paid.
Working numbers · Professional Services
Questions · Professional Services
- We are a small firm. Is this built for us?
Our professional services clients range from two-attorney specialty practices to multi-office firms. The system scales down; what changes is budget and the number of practice areas.
- How do you measure results for a law firm?
Cost per consultation and cost per signed case, not cost per click. If intake data is available to us, we check the marketing report against the cases you actually signed.
- Do you write our content?
Yes, for the service pages and local content that drive practice-area visibility. Anything that touches legal advice or compliance is reviewed by your firm before it publishes.
- Can you fix our Google reviews situation?
We build an automated review request process and manage responses. Ratings improve through volume of genuine reviews, not through anything that violates platform rules.
- How do you handle intake?
Calls and forms route to your intake person or attorney with the source and context attached. Where a firm has no intake process, we build one in Avalanche 360, our AI and automation platform: intake, follow-up, routing, and the agents that answer when your team cannot.
- What have you done for firms like ours?
CLE Bankruptcy was built from scratch for three attorneys with no brand and no leads; three years in, its Google Business Profile generates more calls monthly than its paid campaign. Case details are on the case studies page.
Thirty minutes.
No deck.
Thirty minutes with Todd. Not a sales engineer, not a pitch deck. Tell him what you run, what you're trying to grow, and what you've already tried. You'll get a straight read on whether we can help, and if we can, a real proposal.
- 01We talk about your business. What you sell, where your calls and leads come from now, and what growth you're after.
- 02What you've tried. What's worked, what hasn't, and what it's been costing you.
- 03A straight answer. If you're already in good hands, we'll say so. If we're a fit, you'll get a proposal: priced, scoped, in writing.