Avalanche Advertising
Cleveland, OH216-816-2260
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Vertical · Professional Services

Professional Services

Law firms, accounting, consultants, insurance, real estate, financial advisors. Practices selling expertise on a per-case or per-engagement basis.

The playbook · Professional Services

01

Practice-area Google + Meta

Campaigns built per practice area, not per firm. A bankruptcy inquiry and a personal-injury inquiry are different searches with different economics; they get different campaigns, landing pages, and bids.

02

Intake routing + qualification

Calls and form fills route to the right person with the context attached. Qualification happens before a partner's time is spent. The intake step is where most firms lose signed cases. We track it.

03

Reputation + reviews automation

Review requests go out automatically after resolved matters. Responses are handled. Your Google rating and review count become an asset that compounds instead of something you check nervously.

04

Cost per signed case, tracked

Cost per lead is a vanity number for a firm. We report cost per consultation and cost per signed case, checked against the cases you actually signed. That is the number you run a practice on.

Case studies · Professional Services
Professional ServicesFeb 2026 – Present

964 patient inquiries in seven months at $32 each.

216 Dental GroupFamily and pediatric dentistry · Lyndhurst, OH
Tracked inquiries, Mar to Sep 2026
964
Cost per inquiry
$32
Best month (May 2026)
204 at $25
Shown at top of page
72%
We inherited ad accounts counting page views as conversions. We rebuilt tracking to calls and forms only, then pointed spend at the appointments the practice actually wanted.
Professional ServicesApr 2023 – Present

357 inquiries in a market where a click costs $27.

The Martinez FirmDUI/OVI and criminal defense · Willoughby, OH
Tracked inquiries, Feb to Sep 2026
357
Cost per inquiry
$170
Average search click
$27
Shown at top of page
82%
Criminal defense is urgent, high intent, and expensive to buy. Local Services Ads for the calls, search on DUI/OVI terms, every call recorded, and spend that moves with demand.
Professional ServicesAug 2023 – Present

A lead machine built from zero. Organic now outruns paid.

CLE BankruptcyBankruptcy law · Cleveland, OH
Monthly ad spend
$2K
Qualified calls / mo
70–80
Website forms / mo
10–15
Working together
3+ yrs
Three bankruptcy attorneys, no brand, no leads. We built CLE Bankruptcy from nothing: the brand, the site, the ads, and a Google listing that did not exist. Three years in, the free Google listing brings in more calls each month than the paid ads, on $2,000 a month in total ad spend. This is the compounding return we sell, running in real life.

Working numbers · Professional Services

$71
Blended cost per inquiry, Feb to Sep 2026
1,523
Tracked inquiries, three firms

Questions · Professional Services

We are a small firm. Is this built for us?

Our professional services clients range from two-attorney specialty practices to multi-office firms. The system scales down; what changes is budget and the number of practice areas.

How do you measure results for a law firm?

Cost per consultation and cost per signed case, not cost per click. If intake data is available to us, we check the marketing report against the cases you actually signed.

Do you write our content?

Yes, for the service pages and local content that drive practice-area visibility. Anything that touches legal advice or compliance is reviewed by your firm before it publishes.

Can you fix our Google reviews situation?

We build an automated review request process and manage responses. Ratings improve through volume of genuine reviews, not through anything that violates platform rules.

How do you handle intake?

Calls and forms route to your intake person or attorney with the source and context attached. Where a firm has no intake process, we build one in Avalanche 360, our AI and automation platform: intake, follow-up, routing, and the agents that answer when your team cannot.

What have you done for firms like ours?

CLE Bankruptcy was built from scratch for three attorneys with no brand and no leads; three years in, its Google Business Profile generates more calls monthly than its paid campaign. Case details are on the case studies page.

Ready when you are · Intro call

Thirty minutes.
No deck.

Thirty minutes with Todd. Not a sales engineer, not a pitch deck. Tell him what you run, what you're trying to grow, and what you've already tried. You'll get a straight read on whether we can help, and if we can, a real proposal.

  • 01We talk about your business. What you sell, where your calls and leads come from now, and what growth you're after.
  • 02What you've tried. What's worked, what hasn't, and what it's been costing you.
  • 03A straight answer. If you're already in good hands, we'll say so. If we're a fit, you'll get a proposal: priced, scoped, in writing.