Professional Services · CLE Bankruptcy · Bankruptcy law · Cleveland, OH
A lead machine built from zero. Organic now outruns paid.
Challenge
Three bankruptcy attorneys had the skills and none of the setup. No brand. No website. No leads coming in. And no interest in becoming marketers.
Bankruptcy is one of the most expensive things to advertise on Google. Buying clicks alone was never going to work.
Approach
We built CLE Bankruptcy from scratch as a brand that brings in leads. The name. The website. The ad campaigns. The intake routing in Avalanche 360. And a Google Business Profile, the listing with the map and the reviews, which did not exist before.
We kept Google ads small on purpose: $2,000 a month. Underneath, we built up the local search work and the reviews. The bet was that the free listing, done right, would become the cheaper source of calls within a year.
Outcome
Three years in, the firm takes 70 to 80 qualified calls a month. It also gets 10 to 15 website forms a month. We count calls and forms separately.
The Google listing, built from nothing, now brings in more calls each month than the paid ads. Ad spend is still $2,000 a month. The paid ads opened the door. The free listing now carries more of the load at no extra media cost.