We already run Google Ads. Why isn't it working?

Usually one of three things: the wrong campaign type for a service business, no call tracking so nobody knows what is working, or leads that come in and do not get called back fast enough. We look at all three before touching budget.

How fast do we see calls?

Paid campaigns produce calls within the first weeks. The Google Business Profile and local SEO work compounds over months and typically becomes the lowest-cost call source by the second half of the first year.

Do we own the accounts?

Yes. Ad accounts, Google Business Profile, tracking, and creative live in your name from day one. If you leave, you keep everything.

Media spend depends on your market and service lines; management is scoped in a written proposal after a 30-minute call. We do not quote from a rate card because a two-truck operation and a twenty-truck operation are different businesses.

Can you handle multiple service lines?

Yes. HVAC, plumbing, electrical, roofing, garage, restoration, paving, and landscaping are the bulk of our home services work. Each service line gets its own campaign structure.

What if our season is slow right now?

Spend paces with your calendar. Slow season is when the local SEO and review work gets ahead, so peak season starts from a stronger position.

Vertical · Home Services

Home Services

HVAC, plumbing, electrical, roofing, garage, restoration, paving. Owner-operators with a truck fleet and a service area.

Book a 30-min call

The playbook · Home Services

Google Verified ads + automated campaigns

Local Services Ads are the Google ads with the Verified badge above the map. They charge per lead, not per click. Google's automated campaigns cover the rest of search and maps. Together they own the moment someone in your service area types "near me."

Google Business Profile fleet

Your Google Business Profile is the listing that shows up before your website does. We build it out, keep it current, and run the review engine that keeps it climbing. For most service companies it becomes the cheapest source of calls they have.

Call tracking + booking automation

Every call is tracked to its source and recorded. Missed calls get an automatic text back. Leads that come in after hours get worked before your competitor opens. Nothing sits.

Seasonality + capacity pacing

Spend flexes with your season and your calendar. When the trucks are booked out three weeks, we pull back. When the schedule opens up, we push. The budget follows your capacity, not a fixed monthly number.

Case studies · Home Services

Home ServicesJul 2025 – Present

5.9X ROI, counted in signed work.

Marcus Sebastian RenovationsKitchen, bath and whole-home remodeling · Avon Lake, OH

Return on total investment

5.9X

Investment includes

Fees + ads

Started

Jul 2025

Sales checked in

QuickBooks

A remodel is a big, slow decision, so lead counts say little. We run the Google ads and the Google listing for a family-owned remodeler in Avon Lake, and match every signed job in the company's books to the call or form that started it. Signed work from those channels adds up to 5.9X the total investment since July 2025, fees and ad spend included.

Read the case 16 months

Home ServicesAug 2024 – Present

From under $2M to $5M. Same company, new system.

JTA HVACHVAC · Cleveland, OH

Monthly ad spend (peak)

~$10K

Started

Aug 2024

This year's revenue, per the owner

$5M

Revenue when we started

<$2M

Under $2M in annual revenue when the engagement started. We rebuilt their Google ads, tracked every call in Avalanche 360, and put follow-up on autopilot. Ad spend rises and falls with the season. The system stays the same. The owner puts this year at $5M.

Read the case 2.5 yrs

Working numbers · Home Services

$92

Blended cost per lead, Feb to Sep 2026

1,173

Tracked leads, six accounts

Questions · Home Services

We already run Google Ads. Why isn't it working?: Usually one of three things: the wrong campaign type for a service business, no call tracking so nobody knows what is working, or leads that come in and do not get called back fast enough. We look at all three before touching budget.
How fast do we see calls?: Paid campaigns produce calls within the first weeks. The Google Business Profile and local SEO work compounds over months and typically becomes the lowest-cost call source by the second half of the first year.
Do we own the accounts?: Yes. Ad accounts, Google Business Profile, tracking, and creative live in your name from day one. If you leave, you keep everything.
What does it cost?: Media spend depends on your market and service lines; management is scoped in a written proposal after a 30-minute call. We do not quote from a rate card because a two-truck operation and a twenty-truck operation are different businesses.
Can you handle multiple service lines?: Yes. HVAC, plumbing, electrical, roofing, garage, restoration, paving, and landscaping are the bulk of our home services work. Each service line gets its own campaign structure.
What if our season is slow right now?: Spend paces with your calendar. Slow season is when the local SEO and review work gets ahead, so peak season starts from a stronger position.

Ready when you are · Intro call

Thirty minutes.
No deck.

Thirty minutes with Todd. Not a sales engineer, not a pitch deck. Tell him what you run, what you're trying to grow, and what you've already tried. You'll get a straight read on whether we can help, and if we can, a real proposal.

01We talk about your business. What you sell, where your calls and leads come from now, and what growth you're after.
02What you've tried. What's worked, what hasn't, and what it's been costing you.
03A straight answer. If you're already in good hands, we'll say so. If we're a fit, you'll get a proposal: priced, scoped, in writing.