Home Services · JTA HVAC · HVAC · Cleveland, OH

From under $2M to $5M. Same company, new system.

$5MThis year's revenue, per the ownerThe owner's figure for the whole business

Ongoing since Aug 2024Timeframe

<$2MRevenue when we startedAug 2024, the owner's figure

~$10KMonthly ad spend at peakLess in the slow months

Challenge

An HVAC company in Cleveland was stuck under $2 million a year. Most owner-run shops hit this same wall. Work came in waves. During the busy weeks, calls went unanswered. And nobody could say which ad brought in which job.

Growth meant more trucks. More trucks only pay off if the phone rings every week, not just in July.

Approach

We rebuilt their Google ads around two things. The first is the Google ads that show a Verified badge above the map. The second is Google's automated campaigns. Together they cover the moment someone nearby searches "AC repair near me."

Every call is tracked in Avalanche 360. A missed call gets a text back within moments. Every lead gets a follow-up sequence. During peak weeks, no lead sits.

Ad spend follows the season. About $10,000 a month at peak. Less in the slow months. The budget follows the crew's capacity, not a fixed number.

Outcome

Two years in, the owner puts this year's revenue at $5 million. It was under $2 million when we started. That is his number for the whole business, not an audited total, and not advertising alone.

What changed is the system, not the spend. The same seasonal budget now produces booked jobs. Each one is tracked from the first ring to the invoice. Follow-up no longer depends on who is standing near the phone.