Over 100 Leads Generated in Less Than 2 Months for JTA HVAC
Avalanche’s strategic approach transformed JTA HVAC from zero ad presence to a lead generation powerhouse, showcasing our ability to rapidly scale businesses in geographically limited service areas.
The Challenge
Conquering a Hyper-Competitive Market with Geographical Constraints
JTA HVAC faced the daunting task of generating leads in a fiercely competitive market within a strictly defined service area. Starting from scratch with no existing ad campaigns, we needed to create a robust lead generation system that could deliver immediate results while navigating the complexities of location-based service advertising.
The solution
Description: We deployed our proprietary optimization system for Google Local Service Ads, leveraging Avalanche’s “secret sauce” to overcome initial hurdles. Our team implemented a deep, super-optimization strategy tailored for Local Service Ads, meticulously refining the campaign until we achieved a steady flow of high-quality leads. This approach allowed us to maximize visibility and lead generation within JTA HVAC’s specific geographical constraints.
Generated 109 charged leads (60 phone leads, 49 message leads)
Achieved an impressive 99.97% top impression rate on Search.
Secured a 50.09% absolute top impression rate on Search
The Results
In just over a month (September 6 to October 17), we transformed JTA HVAC’s online presence, delivering remarkable results for a new client starting from zero. Our campaign generated a total of 109 charged leads, demonstrating the power of our targeted approach in a competitive, geographically limited market.
Statistics
- Ad Impressions: 9,743
- Total Lead Spend: $2,744.04
- Cost per Charged Lead: Approximately $24
- Campaign Duration: 41 days
Additional Insights:
- Our internal team rigorously reviewed and listened to each call, ensuring lead quality and relevance.
- Leveraged Google Local Service Ads' refund policy for irrelevant leads, optimizing client spend.
- Demonstrated rapid results for a new client, highlighting our ability to generate leads ASAP.
This structured case study highlights the key achievements, challenges overcome, and the strategic approach used to generate significant leads for JTA HVAC in a short timeframe. It emphasizes the efficiency and effectiveness of Avalanche’s methods in a competitive, geographically constrained market.
