Despite the techniques that you’re using on your website as part of your digital marketing strategies, you wonder why you can’t make it rank on Google? Even if you’re ranking, getting the most coveted spot on Google ranking, which is on the first page of the search engine results is important.
You don’t really stop working to rank on Google because even if your website is already on the first page of the SERPs, you need to maintain it. Plus, there are algorithm updates that could hit your site ranking, which you need to be mindful of to ensure that your digital marketing efforts succeed.
Whether you’re looking for ways to rank on Google or you want to be on the first page of the SERPs, here are reasons Google ranking is elusive for your website.
No Keyword Strategy in Place
Before you look for keywords to use in your content marketing, it’s important to have a keyword strategy in place. A keyword strategy targets keywords that users are searching for on the internet. These are keywords that are relevant to your product or service.
So, if you have no keyword strategy in place, you’re probably using keywords in your content wrongly. With a keyword strategy in place, you will understand what your audience wants. That said, you’ll be able to come up with the correct framework for future content.
If you provide value in your content, Google will rank your website. However, if your keywords are all over the place, then that’s one reason Google isn’t ranking your site.
Google has become more user-focused, which means that they evaluate websites based on the value that they provide to users. Thin content equates to less value compared to longer forms of content.
When uploading content to your website, it’s best to have it at over 500 words, and it must contain relevant information based on its title.
Lack of Backlinks
Backlinks are as important as content when it comes to Google rankings. This is because backlinks are proof that your website has authority, which makes it one of the major ranking factors today. Therefore, building a good backlink profile is necessary.
Don’t get carried away on building your backlinks that you resort to buying links. Google requires quality backlinks, and it can detect poor-quality ones easily, which can get you penalized.
Slow Site Speed
A slow website can drive users away. Your website must load in less than two seconds, and if it doesn’t, there’s a high chance that the site visitor will abandon your page. The more people that leave your website without browsing, the higher your site’s bounce rate will be. A bounce rate is one of Google’s major ranking factors, as this reflects user experience on your site.
Because of that, it’s crucial that you always check your site for speed. Fortunately, there are plenty of tools that you can use to check your site speed.
These are the reasons your website isn’t ranking on Google, which could hurt your digital marketing strategies. Now, what you have to do is eliminate these issues on your site, and watch your Google ranking soar!
If you’re looking for a local SEO company in Cleveland to help you get your site ranked, get in touch with Avalanche Advertising today to see how we can help!