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PPC Advertising
Often thought of as the toughest hill to climb in the online advertising space. PPC (Pay Per Click) Advertising is a necessity for every business, regardless of size. The amount of valuable information you can learn about your potential customer via PPC is second to none. When done properly, you can learn HOW your ideal customers are searching for your product/service, and when you know how they are searching, you can guarantee to be in front of them at the right time. Our PPC team is unmatched.
Case Studies:
Client:
Warwick Products
Project:
Google PPC Campaign
Client: A-WALL Building Systems
Objective: Lead Generation
The Problem:
Previous PPC efforts were missing critical tracking components that should guide every campaign. Avalanche stepped in, fixed all tracking issues, and lowered cost per lead across the board.
Results (8 month snippet):
- 187 new customer opportunities (leads and calls)
- 4,460 Clicks
- 6.87% CTR
- $9.72 Average CPC
- $232 Cost Per Conversion
Client:
The Vet Marketing Firm
Project:
Google PPC Campaign
Client: The Vet Marketing Firm
Objective: Lead Gen / Calls
Results:
- Clicks: 1,028
- CTR: 7.83%
- Conversions: 265
- Cost Per Conversion: $36.85
BASIC
$0 - $2,999 Ad Spend (monthly)-
Campaign Setup Fee (price dependent on scope)
-
Campaign Strategy
-
Keyword Research
-
Competitor Research
-
Tracking Code Setup & Installation
-
Campaign Creation
-
Campaign Quality Assurance
-
Multiple Ad Split Tests
-
Campaign Quality Assurance
-
Campaign Presentation
-
Campaign Launch
-
Post Launch Checkpoints
-
Campaign Audit
-
Eliminate Irrelevant Traffic
-
Enhance Strategy
-
Intelligent Budget Pacing
-
Intelligent Bid Pacing
-
Keyword Expansion & Cleanup
-
Quality Score Management
-
Performance-Based Bid Management
-
Ad Copy A/B Testing
-
Keyword A/B Testing
-
Competitor Benchmarking & Research
-
Mobile Strategy Management
-
Increasing Click Through Rate
-
Decreasing Cost Per Click
-
Decreasing Cost Per Conversion
-
Remarketing
PLUS
$3000 - $4,999 Ad Spend (monthly)-
Campaign Setup Fee (price depends on scope)
-
Campaign Strategy
-
Keyword Research
-
Competitor Research
-
Tracking Code Setup & Installation
-
Campaign Creation
-
Campaign Quality Assurance
-
Multiple Ad Split Tests
-
Campaign Quality Assurance
-
Campaign Presentation
-
Campaign Launch
-
Post Launch Checkpoints
-
Campaign Audit
-
Eliminate Irrelevant Traffic
-
Enhance Strategy
-
Intelligent Budget Pacing
-
Intelligent Bid Pacing
-
Keyword Expansion & Cleanup
-
Quality Score Management
-
Performance-Based Bid Management
-
Ad Copy A/B Testing
-
Keyword A/B Testing
-
Competitor Benchmarking & Research
-
Mobile Strategy Management
-
Increasing Click Through Rate
-
Decreasing Cost Per Click
-
Decreasing Cost Per Conversion
-
Remarketing
PREMIUM
$5000 - $9,999+ Ad Spend (monthly)-
Campaign Setup Fee (price depends on scope)
-
Campaign Strategy
-
Keyword Research
-
Competitor Research
-
Tracking Code Setup & Installation
-
Campaign Creation
-
Campaign Quality Assurance
-
Multiple Ad Split Tests
-
Campaign Quality Assurance
-
Campaign Presentation
-
Campaign Launch
-
Post Launch Checkpoints
-
Campaign Audit
-
Eliminate Irrelevant Traffic
-
Enhance Strategy
-
Intelligent Budget Pacing
-
Intelligent Bid Pacing
-
Keyword Expansion & Cleanup
-
Quality Score Management
-
Performance-Based Bid Management
-
Ad Copy A/B Testing
-
Keyword A/B Testing
-
Competitor Benchmarking & Research
-
Mobile Strategy Management
-
Increasing Click Through Rate
-
Decreasing Cost Per Click
-
Decreasing Cost Per Conversion
-
Remarketing