3.92X ROAS for
Trick or Treat Street
Trick or Treat Street (TOTS) was on hold since 2020 because of COVID, but it was back for 2023. The event promoter reached out to Avalanche to create a media buy strategy that would draw a big crowd. We were up for the challenge!
The Challenge
Attract a significant audience, spanning across two weekends.
After being off the air for several years, there was uncertainty about how the show would be welcomed back. Avalanche viewed this as an ideal chance to reinvent our approach. We eliminated traditional media outlets such as TV, radio, and outdoor advertising, choosing instead to concentrate exclusively on digital platforms—a strategy that has yielded high returns for similar shows.
The solution
- TOF (top of funnel): This is our wide audience. We typically test 4-5 different audience groups here as they account for the bulk of our ad spending and we aim for a wide reach. The targeting for this group is broad, using :30 and :15 spots along with a variety of images of what people can expect.
- TOF (top of funnel) We created two native “Facebook Events”, and using the “engagement” objective, utilized two campaigns that drove traffic for “event responses”. This is great because Facebook will send them in-app notifications about upcoming events, etc. We have had luck with these driving actual purchases in the past.
ROAS at Top of Funnel:
3.96X
ROAS from Facebook Events:
3.75X
The Results
Trick or Treat Street saw a significant return on investment (ROI) of 3.92 times from their paid social campaign. With an investment of $44K, they generated $174K in revenue. On the last Friday of the event, online ticket sales were halted due to selling out for the final day.
Statistics
- Ad Spend: $44,346.98
- Reach: 429,511
- Impressions: 4,520,031
- CPM: $9.81
- Clicks: 99,079
- CPC: $1.11
- Purchases: 3,399
- Revenue Generated: $173,584.82
- ROAS (Return on Ad Spend): 3.92X
