Unleashing 104% Growth: Revolutionizing E-commerce in the Live Animal Industry
Navigating uncharted waters in e-commerce, Avalanche team conquered the unique challenges of selling live animals online, transforming obstacles into opportunities for explosive growth.
The Challange
Overcoming Google Merchant Center's Ban on Live Animal Sales
Faced with Google’s strict prohibition on live animal listings in its Merchant Center, we were barred from leveraging the full arsenal of Google Ads for e-commerce. This limitation forced us to rely solely on search advertising, presenting a formidable hurdle that demanded an innovative approach to drive success.
The solution
We engineered a comprehensive, data-driven keyword strategy that harnessed the power of both long-tail and short-tail keywords. Our approach meticulously targeted high-intent, profitable keywords, allowing us to optimize our budget allocation. Through continuous refinement and expansion of our campaigns, we systematically built a robust framework of ROI-positive keywords, culminating in a staggering 104% surge in order volume.
Skyrocketed website traffic with a 53.42% increase in visitors
Supercharged conversion rates, achieving a 33.16% boost
Shattered sales records with a 104.59% explosion in orders
The Results
Our strategic initiatives yielded phenomenal outcomes across all key metrics. We witnessed a remarkable 58.72% increase in units sold, coupled with a 104.59% surge in total orders. This extraordinary performance translated into a substantial boost in monthly revenue, solidifying our position as industry innovators.
Statistics
- Ad Impressions: 9,743
- Total Lead Spend: $2,744.04
- Cost per Charged Lead: Approximately $24
- Campaign Duration: 41 days (September 6 to October 17)
