SEO vs AEO vs GEO: Understanding the Differences in the Evolving Search Landscape
As the digital world evolves, so does the way users interact with search engines and AI-driven platforms. Three key strategies—Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO)—are shaping how businesses optimize their online presence. While they share the common goal of improving visibility, each serves a distinct purpose in the […]
SEO vs Paid Search – Which One Is Right For Your Business?
There are quite a few ways to drive traffic and leads to your business website. Search Engine Optimization (SEO) and paid search advertising are two of the most prominent methods out of them. But which one should you focus more with your efforts and budget? In this guide, we will compare SEO and paid search […]
How To Create A Winning Digital Marketing Strategy In 2025
We are living in an increasingly digital world. Digital marketing is more impactful for businesses in 2025 than ever before. With the help of it, you can reach, engage with, and convert potential customers. That’s why you need to have a solid digital marketing strategy. But how can you create that perfect digital marketing strategy […]
Case Study: Cleveland Auto Show
6.8X ROAS for The Cleveland Auto Show The Cleveland Auto Show has been a key event in the city since 1903, and at it’s current venue (I-X Center) since the late 1980s. Avalanche has led the marketing efforts since 2010. With the evolving digital landscape, we’ve continually refined our strategy. This resulted in a strong […]
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